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Asia Pacific

Vincent Niou

Head of Programmatic, APAC

Vincent Niou is Head of Programmatic, APAC at Essence. Based out of Singapore, he heads the agency’s programmatic media planning and activation team across the region. 

Vincent joined Essence in 2011 and has risen through the ranks, holding positions in disciplines including media planning, media investment and programmatic, out of the agency’s New York and San Francisco offices. Previously, he worked at DAE and Starcom in digital media planning and buying roles.

With his diverse experience, Vincent has developed a deep understanding of clients’ business requirements and challenges. He is especially passionate about digital advertising technology and its role in enabling brands to earn relevant and valuable connections with their audiences. He also believes the uniqueness of APAC markets enables the creation of new and meaningful partnerships to build the next wave of advanced programmatic solutions for marketers.

Notable items

Vincent was named Ad Tech Rising Star, APAC at ExchangeWire’s The Wires APAC 2019 awards.

A member of the IAB SE Asia and India's Programmatic Committee.

Avid CrossFitter, American sports fan, and mixed martial arts aficionado.

Loves comic books.