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Essence report helps brands unlock potential of social commerce

By Essence

  • Three out of four people surveyed are likely or highly likely to buy through social media in the future.

  • 41% of respondents worldwide made purchases or intend to make purchases involving social platforms.

  • Four out of five respondents are likely to buy on social media if they have watched a livestream or participated in conversational commerce.

  • 43% of survey respondents said they prefer digital wallet or mobile payments in shopping transactions.

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