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Asia Pacific

Sonali Malaviya

Managing Director, India

Sonali Malaviya is Managing Director, India at Essence, a global data and measurement-driven media agency which is part of GroupM. Leading Essence across its offices in Bengaluru, Delhi and Mumbai, she drives continued client-centric innovation in data, analytics and technology, as well as business growth and company culture for the agency in India. As part of her role, she is also a member of Essence’s APAC leadership team and GroupM India’s executive committee.

Joining Essence in 2018, Sonali previously led the agency’s Google business in India and Southeast Asia as Senior Vice President, Client Services. Earlier, she served as Chief Operating Officer at Colorbar Cosmetics and Country Marketing Lead at Twitter in India. With over 20 years of experience in management, marketing and media across industries and markets, she has also held senior roles at Mindshare, PHD, Roy Morgan Research and MediaCom in India, the United Arab Emirates and Australia.

A postgraduate in business management from the Australian Graduate School of Management, Sonali strives to build strong, collaborative partnerships with clients and employees alike, and is an advocate of diversity and inclusion in the workplace. In addition, she is a firm believer in change as the only constant, and continuous learning and exploring are what keep her going.