VP Media Activation, APAC
Lee Walsh is Vice President, Media Activation, APAC at Essence, a global data and measurement-driven media agency which is part of GroupM.
Lee leads Essence’s media activation team of over 100 specialists in APAC, covering programmatic, search, social, as well as reservation media across both online and offline channels. Alongside overseeing media buying and optimisation for all clients in the region, he plays a key role in driving data-led media partnerships and innovation for the agency.
With over 18 years of media industry experience, Lee was most recently Regional Managing Director at NewBase. Previously, he held leadership positions at Carat, [email protected] and ZenithOptimedia in Singapore and Australia. He started his career in digital marketing at website companies in the United Kingdom and Spain.
Lee holds a degree in Retail Marketing from the Manchester Metropolitan University and is a member of the Australian Institute of Company Directors.