SVP, Head of Media, APAC
Lee Walsh is Senior Vice President, Head of Media, APAC at Essence, a global data and measurement-driven media agency which is part of GroupM. In his role, he leads the agency’s integrated media planning and activation offering in the region.
Lee’s responsibilities include heading Essence’s media activation team of over 100 specialists in APAC, covering programmatic, search, ecommerce, social, as well as reservation media across both online and offline channels. Alongside overseeing media buying and optimisation for all clients in the region, he drives data-led media partnerships and innovation for the agency.
With over 19 years of media industry experience, Lee was most recently Regional Managing Director at NewBase. Previously, he held leadership positions at Carat, [email protected] and ZenithOptimedia in Singapore and Australia. He started his career in digital marketing at website companies in the United Kingdom and Spain.
Lee holds a degree in Retail Marketing from the Manchester Metropolitan University.