SVP, Media Activation, North America
Gila Wilensky joined Essence in 2013 where she built an SEM and biddable-media team for Google - eventually turning the business into a large Adwords account and helping Google codify its best practices for search. Today, she oversees the agency's 175-person digital media-buying discipline, which comprises SEM, social, programmatic and display, for all of Essence's North American clients, including powerhouse clients Google, T-Mobile, Target, and NBCUniversal.
In 2018, Gila was named a "40 Under 40" by Ad Age and a "Rising Star of Madison Avenue" by Business Insider. She is frequently featured in industry news and has been published in Ad Age, Adweek, Business Insider and Digiday, among others.