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Asia Pacific

Aniket Basu

Senior Director, Technology and E-commerce

Aniket Basu is Senior Director, Technology and E-commerce at Essence, a global data and measurement-driven media agency which is part of GroupM. Based out of Singapore, he leads the agency’s commerce capabilities, enabling companies to transform their digital business by providing end-to-end commerce services. 

Aniket has a decade of industry experience working with leading brands in the consumer technology, beauty and airline industries across Singapore, the Philippines and India. Prior to Essence, he was Senior Director for customer success at GroupM’s data and technology division, as well as Associate Digital Director at Wavemaker in APAC. 

Additionally, Aniket is a member of IAB Southeast Asia and India’s Commerce Council, which is dedicated to helping the industry understand more about commerce, and seeks to share best practices and learnings across the region.

Currently pursuing a master of business administration degree from Singapore Management University, Aniket received a bachelor’s degree in marketing and logistics management from the Ohio State University in the United States.