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Los Angeles

Updated on October 8, 2019

Associate Media Director, Digital

About Essence

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community providing leadership, strategic direction and input for media plans. The APD effectively leverages experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives balancing client, company and team needs.

Some of the things we’d like you to do:

  • Utilizes Relationship Media process to develop client recommendations
  • Can effectively use and guide team on use of RM tools
  • Utilize comprehensive media knowledge base and synthesize information into ideas
  • Present Plan recommendations to client teams
  • Oversee plan negotiations and media team activities
  • Manage client requests – i.e. plan changes, budget changes, provide marketplace information
  • Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
  • Lead internal meetings with other departments and call on agency resources to strengthen ideas
  • Staff supervision, training and development as well as serving as a positive role model with a strong work ethic and vigorously reviewing all work to ensure high quality standard
  • Foster a good working relationship across all client teams to facilitate flawless execution of plans
  • Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues/maintain client contact
  • Steward relationship with outside agency partners (creative, PR, etc.)
  • Begin to understand financial implications of client contracts, plan changes, etc.
  • Assist in developing plan strategy aligned with client business objectives and ensure plans deliver upon the agreed to strategies and approach
  • Oversee plan development and execution from inception to completion
  • Delegate appropriately to team to support plan development and execution
  • Attend client specific and departmental meetings
  • Attend mandatory Agency Training
  • Participate in creative brainstorm sessions
  • Participate in New Business
  • Proactively keep abreast of industry trends and share knowledge with team
  • Motivational Leader, leading by example while encouraging and coaching juniors on the team
  • Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
  • Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
  • Strong and effective communication across all levels; ability to establish and maintain effective relationships both internally and externally

A bit about yourself:

  • Bachelor’s degree in a Media/Advertising or a related field
  • Proven experience at Associate Director level in a Digital Media or Advertising role
  • Proven Leadership and People Management Experience of a team size of 6+
  • Approximately 6+ years experience in a digital media agency, minimum 4 years of people management experience
  • A passion for everything digital, with an active interest and understanding of online advertising industry trends
  • Strong understanding of optimization levers & testing approaches
  • Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
  • Great analysis skills (including quantitative analysis) and confidence in making information based decisions
  • Experience with running campaigns across multiple countries / languages
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (MRI, Comscore, etc.)
  • Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
  • Ability to communicate concisely and clearly both orally and in writing
  • Self-Starter/Demonstrates Initiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee Assistant Media Planner/Planner/Supervisor workload
  • Team player who thrives in a fast-paced environment

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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