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Ideas In the news2016-05-05

Will Digital Advertising Heal Itself?

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In a wide ranging interview with AdExchanger's Kelly Liyakasa, Essence cofounder Andrew Shebbeare sets out why the advertising is at a tipping point, and what the industry can learn from classical economic theory.

Shebbeare tells AdExchanger that the industry needs to confront the possibility that we are gradually destroying ourselves in order to identify a path to a more efficient market with optimal outcomes for users, advertisers, and publishers.

Shebbeare's interview comes ahead of his talk at AdExchanger's Clean Ads I/O: "Unblocking Better Ads: Will Digital Advertising Heal Itself… ?" talk at AdExchanger's 2016 Clean Ads I/O: