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Ideas Social Media2019-12-18

Influencer marketing to hit $10 billion in 2020

Meghan Myszkowski

Audiences want to be able to trust brands and brands want to tell authentic and real stories. Influencer marketing is gradually becoming one of the strongest forces of social media marketing. By 2020, it will be a $10 billion market, up from $700 million in 2016. Download the full report to get up to speed on:

  1. Micro vs Macro influencers

  2. Finding the right fit

  3. Determining the best platforms

  4. The best moments to tap influencers

  5. What to expect in return on investment

  6. Examples from brands doing it well

Excerpt from the report: