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News Awards2016-01-25

Essence is #8 on Ad Age’s “Agencies to Watch” List

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For the second year running, Essence has been included in Advertising Age's A-List as an Agency to Watch.

Ad Age reported "For most of 2015, digital media shop Essence shined on its own, with North American revenue up 34% to $49 million as it continued to diversify its client portfolio beyond its biggest client, Google. The shop, known for its digital buying strengths, launched a three-phased branded video campaign for client HP to introduce its Sprout product.

"Going into 2016, however, Essence will have not only its own strengths to build on, but also the resources of the biggest holding company in the world. WPP acquired the agency in late 2015, making it the smallest of the network's media shops, its global CEO the youngest of the bunch and its brand the only in the holding company's portfolio that began with digital."