Essence and Google win I-Com Data & Creativity Award second year running
We're delighted to announce that Essence and Google have won gold in the programmatic category of the renowned I-Com Data & Creativity Awards for the second year in a row.
The winning entry, Project Pegasus, found new places to source data to make programmatic personal in a respectful way, culminating in thousands of creative executions that showed how Google Nest and Assistant can be helpful and relevant in contexts that suited their use.
The objective of these awards is to acknowledge the most creative people and companies in achieving business value / competitive advantage for their clients by leveraging value from data. The winners were announced on 12th November 2020 as part of the I-Com Global Summit, which is taking place virtually this year.
To check out the other winners, visit the I-Com website.