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We help brands do the right thing.

Optimization and automation help you run faster - but you have to be running in the right direction. Essence's Business Planning practice makes advertising more valuable to the businesses that invest in it, by ensuring their marketing plans deliver sustainable growth.

What We Do

Our experts find the marketing levers that lead to business growth.


  • 01

    Sources of growth

    • Market dynamics
    • Growth goals
    • Market segmentation
  • 02

    Objective setting

    • Behaviour change
    • Key measures
    • Critical milestones
  • 03


    • Investment guidance
    • Marketing mix
    • Advertising budgets
  • 04


    • Audience focus
    • Communications tasks
    • Portfolio priorities


We’ve got marketing science down to an art.

We apply Essence’s data science-led approach to some of the biggest problems in marketing - how to set strategy, set priorities, and fund the journey to growth.

  • Marketing simulation

    No single measurement method can capture the complexity of a fast-moving market. We use computer simulations to understand the dynamics of customer behaviour, predict outcomes, and plan scenarios.

  • Optimisation tools

    Advanced analytics is only as good as your ability to use it. We build tools that turn data science into decision support, enabling more accurate predictions, and better decisions faster.

Case Study

We helped Google spend smarter, to serve the next billion better.

Datally by Google helps emerging-market mobile users make the most of their mobile data. Essence's Business Planning helped shape Datally's go-to-market strategy across 11 countries, driving 15% greater marketing effectiveness.


Our global Business Planning leadership team

Experts in business strategy and brand value, helping marketing decision makers create marketing-led companies.

Data makes the difference.

Uniting data science and creativity to deliver the world’s most valuable advertising.

How We Help