We help brands do the right thing.

Optimization and automation help you run faster - but you have to be running in the right direction. Essence's Business Planning practice makes advertising more valuable to the businesses that invest in it, by ensuring their marketing plans deliver sustainable growth.

PracticesPractices

What We Do
Technology
Case study
Leadership

What We Do

Our experts find the marketing levers that lead to business growth.

intro text

01
Sources of growth
- Market dynamics
- Growth goals
- Market segmentation
02
Objective setting
- Behaviour change
- Key measures
- Critical milestones
03
Budgeting
- Investment guidance
- Marketing mix
- Advertising budgets
04
Prioritization
- Audience focus
- Communications tasks
- Portfolio priorities

Technology

We’ve got marketing science down to an art.

We apply Essence’s data science-led approach to some of the biggest problems in marketing - how to set strategy, set priorities, and fund the journey to growth.

Marketing simulation
No single measurement method can capture the complexity of a fast-moving market. We use computer simulations to understand the dynamics of customer behaviour, predict outcomes, and plan scenarios.
Optimisation tools
Advanced analytics is only as good as your ability to use it. We build tools that turn data science into decision support, enabling more accurate predictions, and better decisions faster.

Case study

We helped Google spend smarter, to serve the next billion better.

Datally by Google helps emerging-market mobile users make the most of their mobile data. Essence's Business Planning helped shape Datally's go-to-market strategy across 11 countries, driving 15% greater marketing effectiveness.