How We Help

Data-driven growth for transformational marketers.

Essence exists to radically improve the value and relevance of advertising for the benefit of brands and consumers. We do this by combining the principles of data science and the power of technology to enhance the strategy, creativity, and human expertise behind our work.

We build flexible partnerships with our clients that are designed for the world we live in today, from end-to-end agency implementation to custom consulting solutions for in-house experts. All supported by a platform-based service model that accelerates collaboration and enables high-frequency decision making.

How we’re different:

A full-service media agency with digital heritage and analytics DNA
A product-driven centralized and global operating model
A software enabled service offering that integrates our platform with 50+ platforms
A unified approach to data and analytics that brings creative and media closer together
A culture of transparency and experimentation with long term value creation through shared learning
The industry gold standard for brand safety and quality

What We Do

Better decisions. Better experiences.

Our services are designed to help 21st century business leaders identity sources of future growth and provide the collaborative partnership necessary to achieve it. We offer:

Accelerated by automation.

We develop, incubate, and scale platforms, products, and machine learning solutions that enhance our services and provide clients with unmatched efficiency and accuracy.

01
Enterprise Media Management
- Unified planning reporting data and analytics through Olive
- In-platform approvals on any device
- Tools to aid budgeting portfolio planning and phasing
02
Self-Driving Campaigns
- End-to-end campaign automation
- AI-optimized bidding with custom algorithms
03
Cross-Channel Planning and Activation
- Integrated planning with Semaphore
- Automated base plans
- Cross-channel pacing
- Impression frequency controls with Tailcutter
04
Analytics and Measurement
- Audience research with Scrutineer
- Market prioritization framework
- Creative testing tools
05
Intelligent Experiences
- Contextualized creative
- Moment mapping
- Accelerated production
06
Safety and Transparency
- Total visibility through Olive
- Automated best practice and brand safety compliance checks

A network with a world of benefits

Essence is part of WPP and GroupM, the world’s largest creative transformation and media investment organizations.

Select clients

We're fortunate to work with more than 50 brands around the world who share our commitment to data-driven growth and marketing that adds value to people's lives, including:

Retail
Argos is a one of the UK’s leading digital retailers, committed to giving customers what they want, how they want it. Essence and Argos began working together in 2019 to maximize campaign efficiency.
Telecommunications
Essence is the integrated media agency of record for Airtel, a global telecommunications company and one of the world's largest mobile service providers, serving more than 400 million customers in 18 countries throughout Asia and Africa.
Telecommunications
Since 2018, Essence has been media agency of record to BT. BT is the second largest UK advertiser and is the largest provider of fixed-line, broadband and mobile services in the UK. The group consists of the three consumer brands BT, EE, and Plusnet as well as BT's business brands.
Retail
Flipkart is India's leading e-commerce marketplace with over 80 million products across 80+ categories.
Publishing
The world's leading business and financial news organization, the FT is known for its authority, integrity, and accuracy. Essence is proud to have worked with the FT as digital media AOR since 2014.
Technology
Essence is Google's global agency of record for digital media. For over a decade, we've helped Google define excellence in digital marketing with advertising that makes life easier for people.
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Beauty
L'Oreal is the world's leading beauty tech company, working with Essence to define a new approach to marketing and transform consumer expectations.
Entertainment
Essence is proud to work with NBCUniversal, a global leader in media and entertainment, advancing culture and driving business growth across a portfolio of more than 17 brands and media properties.
Fitness
Peloton is dedicated to creating a cutting edge fitness experience that makes working out at home a viable, exciting option. Essence handles Peloton's media in the UK and Germany.
Retail
Target believes great design satisfies real needs, simplifies life, makes people feel great, and is affordable to all. We've been applying those very principles to Target's digital advertising since 2016.
Telecommunications
Customer crazed, employee committed, and a leader in innovation. Essence is proud to work with T-Mobile to connect more and more customers with the fastest growing mobile services provider in the US.