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Asia Pacific

Oindrila Roy

Head of Strategy, India

Oindrila Roy is Head of Strategy in India at Essence, a global data and measurement-driven media agency which is part of GroupM.

In her role, Oindrila develops and applies audience, market and product insights to identify challenges and opportunities, and deliver against clients’ business objectives. She also champions best practices and consumer-first excellence in the strategy discipline.

With over two decades of experience in the advertising and marketing industry, Oindrila has worked at Leo Burnett, Saatchi & Saatchi, JWT and Lowe Lintas, on businesses and brands including Unilever, HDFC Life, Tata Capital, Tata Chemicals and Amazon Prime Video.