SVP, Product Innovation
Mark Bulling is SVP, Product Innovation at Essence where he is responsible for developing the agency’s industry-leading tools and products. He is passionate about building products that deliver better results for brands by applying Machine Learning, Data Science, and other quantitative methods to marketing challenges.
He has extensive experience in developing products for digital ad platforms and has worked with advertisers across multiple industries to harness data to measure marketing effectiveness and make data-driven decisions.
Prior to Essence, Mark worked on ad platform product strategy at Apple and held product and marketing science roles at Facebook.
Mark holds a BSc in Economics from University College London.