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North America

Joshua Bareño

Associate Planning Director

As lead of the emerging Center of Intersectional Media at Essence, Joshua (he/him) helps clients evolve the way they approach multicultural and inclusion-based marketing—rooting future strategy in an intersectional approach that recognizes the complex, multidimensional nature of identity. He has previously led planning efforts across various Google products including Google Apps, Google Fi, Google Play, Brand Studio and Chromebook.

Joshua also leads [email protected], an Essence community group supporting LGBTQ+ Essentials and providing educational and volunteer opportunities to all. During his tenure, Joshua has established partnerships with local nonprofit organizations, such as the Ali Forney Center, led immersion programs for diverse candidates, and organized events and panel discussions with topics ranging from coming out in the workplace, the influence of ballroom culture in modern society, and access and education around PrEP and TasP.

Prior to joining Essence, Joshua focused on media planning and digital investment across both brand and performance initiatives for clients such as BMW, MINI, Jack Daniel’s, Hershey’s and IBM. He graduated from Washington & Lee University with a Bachelor of Arts in Mass Communications and completed French and Mandarin language programs at École France Langue and East China Normal University. Joshua is currently based in New York and spent his formative years in Miami and Bogotá.