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Europe, the Middle East, and Africa

Jameel Amini

Senior Strategy Director, EMEA

As Senior Strategy Director at Essence, Jameel currently leads B2B strategy in EMEA for clients Google and BT, as well as working with global strategy teams on B2C and B2B projects and initiatives.

Intrigued by human behaviours and driven by a natural curiosity of everything, Jameel brings over 14 years of experience to Essence. Having worked across the gamut of creative, ecommerce, digital, content and media agencies (as well as client-side), Jameel is most comfortable challenging norms and developing marketing strategies which provoke an emotional response.

Prior to Essence, Jameel has worked across EMEA, NA and APAC, on projects for brands including Bentley Motors, Lexus Europe, Tesco, Emirates Airlines, Marriott Hotels and Pernod Ricard, as well as a host of luxury fashion, travel and hospitality brands.