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North America

Danika Petersen

Strategist

As a strategist, Danika blends her love of all things media and pop culture with her fascination for human behaviors. She currently works across Google's Stadia, YouTube and B2B teams, joining Essence after stints at Initiative and IPG Mediabrands.

She holds a bachelor's degree from the S.I. Newhouse School of Public Communications at Syracuse University.