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Bastian Lütz

Managing Partner at Essence Germany

Bastian is Managing Partner based in Germany and is responsible for looking after a majority of Essence's client base in the region, including Airbnb, Peloton and Subway. A leader and strategist with more than 14 years of experience in media across multiple agencies, client sectors, target audiences and any media channel you can imagine.

He is skilled in combining deep insight into strategy, comms planning and client consulting, backed up with a nuanced understanding of how consumers use media. Bastian has a proven track record bringing commercial success to Essence and his previous agency, Maxus, where he was a founding member of both teams in Dusseldorf. 

Bastian is a forward-thinker who always challenges the status quo with data-driven insight and fresh perspective.