VP, Analytics, APAC
As the client analytics lead in APAC, Aarti Bharadwaj creates learning agendas based on actionable, measurable objectives, and actively designs and executes new ways to measure and optimize marketing campaigns. She designs advanced analytics solutions to derive insights that solve clients’ business challenges, to enable the measurement of advertising effectiveness and efficiency in the short and long term, and to ultimately enable clients to make advertising more relevant for their customers.
With more than 16 years of experience in consulting and research, Aarti was most recently Vice President at Publicis Media in India, leading its analytics hub to deliver marketing analytics solutions to consumer packaged goods, banking and retail clients across the world. Previously, Aarti was Vice President, Analytics at Starcom, as well as Director, Business Planning at Mindshare in India.
Aarti graduated from the Indian Statistical Institute in New Delhi with a Master of Science degree in Quantitative Economics.