Skip to content

Minneapolis

Updated on April 3, 2020

Assistant Media Planner

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

The Assistant Media Planner is responsible for providing support to the planning team across all aspects of the discipline as it pertains to clients. Job responsibilities include the usage of tools and data to help support plan decisions; collaborating amongst the team to offer up appropriate support for all planning assignments and special projects; assisting in the maintenance of plan activity; and, resolving discrepancies related to plan options and/or buy delivery.

Some of the things we’d like you to do:

  • Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes
  • Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
  • Utilize syndicated research to help analyze the competitive landscape for monthly, quarterly and annual competitive analysis
  • Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience
  • Articulate how campaign plan objectives come to life in media strategies and tactical recommendations
  • Effectively use media research tools to aid in plan development
  • Maintain flowcharts/plans
  • Assist in campaign/plan reporting and performance analysis
  • Responsible for maintaining planning spreadsheets and monthly budget updates
  • Regularly update and report on cross-campaign impression tracking information
  • Develop agency point of views (POVs) on media opportunities for submission to the client

A bit about yourself:

  • Self-Starter/Demonstrates Initiative
  • Solutions oriented, knowing when to consult others
  • Ability to manage multiple projects
  • High energy and ability to produce high volume of work quickly
  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Thrives in fast paced environment
  • Demonstrates aptitude to work with numbers
  • College Graduate
  • Relevant Internships
  • Proficiency in Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Go Back to All Careers