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New York

Updated on April 3, 2020

Media Activation Coordinator (Programmatic)

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.The

Media Activation Coordinator is responsible for contributing to the execution of both platform and reservation based media buying and optimization activity (Search, Social, Display). This involves building strong cross-channel knowledge and developing supplier relationships to support flawless delivery of media plans via analysis and optimisation. The Media Activation Coordinator will develop their knowledge of different digital channels and platforms over time to achieve practitioner-level knowledge and skills across multiple channels, meaning flexible and adaptable working is at the core of this role.

Some of the things we’d like you to do:

  • Supporting SEM/Social/Display campaign launches for client[s]
  • Support of campaigns, including daily campaign pacing, optimisation, and campaign hygiene
  • Ensuring platform accounts are compliant with our defined best practices
  • Responsible for producing reports, including data inputting and suggesting insights
  • Publishing requests for proposals (RFPs) for relevant channels. This may involve either sending them to clients, or potential clients getting in touch with proposals
  • Responsible for sending publisher contracts [i.e. publisher insertion orders (IOs)] for relevant channels
  • Developing competencies for SEM/Social/Display channels to attain a practitioner-level working knowledge of most areas within the first 12 months of the role
  • Assist with internal data maintenance, issue identification and solution development that your team conducts

A bit about yourself:

  • Bachelor’s degree in a Media/Advertising or a related field
  • Detail-oriented and responsive, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
  • Adaptable and able to flex with changes in prioritization to meet new or changed goals (including re. developing new skills)
  • Strong written and verbal communication skills
  • Strong organizational skills; ability to implement and adhere to and meet deadlines, and project-manage multiple campaigns
  • Concrete general knowledge of (and passion for) all areas of digital marketing and media
  • Good client relationship and management skills
  • Proven problem-solving skills and ability to think outside of the box for creative solutions
  • Proficiency in Microsoft Excel is desirable

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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