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Los Angeles

Updated on January 18, 2020

Integrated Media Planner

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

The Integrated Media Planner plays an integral role in supporting the planning team across all aspects of the discipline as it pertains to the client. Job responsibilities include the ownership of plan and budget data as it relates to assigned brands, the management of plan changes, and general maintenance of activity and its effect on all related outputs, including communication to implementation teams. The Planner will also provide recommendations on how competitive activities can be exploited to our clients’ advantage.

Some of the things we’d like you to do:

  • Work closely with Supervisor to prepare channel neutral media plans inclusive of; target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
  • Exercise the Channel Neutral approach to media and framework for thinking
  • Analyze media alternatives to recommend how to best allocate the advertising budget
  • Help develop plan metrics and responsible for analysis and related reports pertaining to KPIs
  • Manage day to day plan changes/maintenance of media plans
  • Facilitate competitive analysis on a monthly, quarterly and annual basis
  • Develop agency points of view on media opportunities for submission to the client
  • Liaise with implementation teams (Print, Broadcast, Digital Trading) to ensure that deliverables align with overall plan strategies, timelines are met, and programs/results are coordinated and presented holistically to client
  • Responsible for training and development of Assistant Media Planner(s)
  • Maintain regular contact with junior level clients and account management
  • Play a key role in the budget and client billing process to ensure accuracy
  • Attend client specific and departmental meetings
  • Attend mandatory Agency Training
  • Participate in creative brainstorm sessions
  • Participate in New Business
  • Proactively keep abreast of industry trends and share knowledge with team

A bit about yourself:

  • Self-Starter/Demonstrates Initiative
  • Confident leadership skills with the ability to motivate and lead across multiple teams and partner agencies
  • Ability to manage multiple projects
  • Strong account services and client management skills
  • High energy and ability to produce high volume of work quickly
  • Strategic thinker with the ability to invent on-strategy ideas
  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Ability to delegate and oversee Assistant Media Planner workload
  • Works well in a team setting
  • Thrives in fast paced environment

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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