Media Planning Manager
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.
About the role
The Media Planning Manager is responsible for ensuring that budget is used optimally through the lens of campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations. The Media Planning Manager will also have responsibility for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media space and available media research.
This role represents a marked progression in Media Planning capability depth and breadth, and therefore will take on tasks within the realm of both a Media Planning Manager and a Director, based on the skills, knowledge, and experience required and the complexity and size of a given campaign.
Some of the things we’d like you to do:
Digital Landscape understanding
Strong understanding of the digital platforms– Facebook, AdWords, Programmatic
Comfort with ad operations and ad verification tools
Awareness of emerging/new technologies that can be leveraged to drive brand salience
Regular interaction with Publishers for media buying.
Understanding Client Business
The candidate will need to understand the client business and short and long term objectives
Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)
Manage campaigns end to end depending on the business objectives
End to End Campaign Planning, Buying and Management
Understanding the brief and campaign objectives from the client
Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
Identify placement opportunities – impact, non-impact and oversee the ad operations – tracking, serving
Set budget allocation - topline between different online platforms to meet the objectives
Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)
The candidate will need to develop good working relationship with key publishers and networks
A bit about yourself:
Experience – 3-5 years
People from Digital Agency is mandatory
The candidate should be good with data. Modelling experience is preferable
Strong organizational skills, detail-oriented and capable of multi-tasking
Solid understanding of media concepts/terms, creative and budget requirements
Solid grasp of digital marketing, especially a deep knowledge of digital media
Strong written and verbal communication skills including the desire to progress
Ability to forecast outcomes of brand/DR campaigns and manage spend
Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.