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Updated on December 4, 2019

Media Planning Manager

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 21 offices in APAC, EMEA and North America. Visit for more information and follow us on Twitter at @essenceglobal.

About the role

The Media Planning Manager is responsible for ensuring that budget is used optimally through the lens of campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations. The Media Planning Manager will also have responsibility for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media space and available media research.

This role represents a marked progression in Media Planning capability depth and breadth, and therefore will take on tasks within the realm of both a Media Planning Manager and a Director, based on the skills, knowledge, and experience required and the complexity and size of a given campaign.

Some of the things we’d like you to do:

Digital Landscape understanding

  • Strong understanding of the digital platforms– Facebook, AdWords, Programmatic

  • Comfort with ad operations and ad verification tools

  • Awareness of emerging/new technologies that can be leveraged to drive brand salience

  • Regular interaction with Publishers for media buying.

Understanding Client Business

  • The candidate will need to understand the client business and short and long term objectives

  • Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)

  • Manage campaigns end to end depending on the business objectives

  • End to End Campaign Planning, Buying and Management

  • Understanding the brief and campaign objectives from the client

  • Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective

  • Identify placement opportunities – impact, non-impact and oversee the ad operations – tracking, serving

  • Set budget allocation - topline between different online platforms to meet the objectives

  • Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)

  • Publishers Relationship

  • The candidate will need to develop good working relationship with key publishers and networks

A bit about yourself:

  • Experience – 3-5 years

  • People from Digital Agency is mandatory

  • The candidate should be good with data. Modelling experience is preferable

  • Strong organizational skills, detail-oriented and capable of multi-tasking

  • Solid understanding of media concepts/terms, creative and budget requirements

  • Solid grasp of digital marketing, especially a deep knowledge of digital media

  • Strong written and verbal communication skills including the desire to progress

  • Ability to forecast outcomes of brand/DR campaigns and manage spend

  • Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

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