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Updated on February 19, 2020

Analytics Director Creative Testing

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit for more information and follow us on Twitter at @essenceglobal.

About the role:

We have developed a dedicated team that is a center of excellence for creative testing and research for the Google account globally. You will be responsible for defining the work-stream road-map, identifying and executing research, evaluating new methodologies and evangelizing the work of the team throughout the organization and with clients

Some of the things we’d like you to do:

  • Identify and pilot industry-defining solutions in creative testing and research
  • Own and drive forward strategic learning agenda with global client partners
  • Provide thought-leadership and push the boundaries in research innovation
  • Design and execute meta-analyses to identify new creative best practices
  • Deliver best-in-class market research capabilities for the agency
  • Facilitate collaboration across teams, clients, vendors and create visibility for work-stream
  • Create and deploy new processes and programs, taking ownership of global roll out

A bit about yourself:

  • Minimum of 8 years of professional experience in quantitative market research
  • Confident and articulate; at ease interacting with senior clients and influencing stakeholders
  • Expert understanding of survey development best practices and experimental design
  • Strong project management skills; understanding of how to get projects done efficiently
  • Excellent at presenting in an engaging and insightful manner
  • Ability to influence others through strong negotiation and collaboration skills
  • Entrepreneurial spirit; past experience building out a new capability preferred
  • Experience managing a team with the ability to delegate and mentor effectively required
  • Experience in advertising and digital media required
  • Experience with data science techniques in Python or R strongly preferred
  • Exposure to machine learning techniques a plus

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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