UpGrad joins Essence roster in India
Essence has been named the integrated media agency of record for online higher education platform UpGrad in India. Our scope of work for the company spans both offline and digital media.
UpGrad provides rigorous industry-relevant online courses and educational programs in the areas of data sciences, marketing, and management, product management, entrepreneurship, and technology.
Mayank Kumar, Co-Founder and Managing Director at UpGrad, said, “The advent of new age technologies like data science and artificial intelligence has made it pertinent for the IT professionals of today to upskill themselves. We at UpGrad provide the means of upskilling through an immersive online learning experience. To reach a wider audience with our brand message, we have Essence on board with us. Being a technology-focused company itself, Essence understands our language of business.”
Anand Chakravarthy, Managing Director, India at Essence, added, “The online education sector is expected to witness exponential growth in the coming years. The UpGrad team is very forward-thinking - they are keen to lean in, experiment and push boundaries, in line with our own progressive learning agenda. We look forward to delivering our full-service media offering focused on data, measurement and technology, and help UpGrad become even more successful on this exciting journey.”
For more, read Ad Age India's coverage of the news: "Essence wins integrated media duties for UpGrad in India."