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Trading platform Spectrum Markets appoints Essence as media agency

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Essence has been appointed by trading platform Spectrum Markets to manage the company’s media buying and planning. Essence will partner with Spectrum Markets out of its office in Düsseldorf, providing consulting services and establishing a digital and programmatic program across multiple markets.

In appointing Essence, Spectrum Markets is naming a media partner for the first time. The company, which has seen rapid growth since launching in 2019, is looking to utilize online marketing and technology to drive awareness and adoption of its cutting edge offering and 24/5 access to the market for retail investors across Germany, France, and Italy. Essence, known for its work in Germany with Google, Subway, Discovery Communications, Bandai Namco, and FRI:DAY, will leverage its industry leading expertise in programmatic media, data, and technology to introduce Spectrum Markets to new audiences in relevant ways.

'Media campaigns are essential for young companies like Spectrum Markets,' says Martina Hoffard, Head of Marketing at Spectrum Markets. 'We want as many financial institutions and their private investors as possible to experience how much added value and innovation we can offer them. That's why we're getting expert support for our brand launch in Germany, France and Italy. Essence convinced us here.'

'We are very pleased that we were able to win Spectrum Markets for Essence. The implementation of the launch campaign in several markets is an exciting task, in which we can fully exploit the strengths of the programmatic platform business, central campaign control and optimization, efficient and effective purchasing and transparent and uniform KPI monitoring' said Rolf Theunissen, Vice President Client Partner at Essence.