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News Commentary2020-01-09

Livspace's first brand campaign, #LivspaceYourSpace, launches in India

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Essence is proud to have helped the online home interior design and renovation platform  Livspace launch its first major campaign.

#LivspaceYourSpace depicts the real life challenges of building and renovating homes in new videos surfaced for consumers in Delhi, Pune, Bengaluru, Mumbai, Hyderabad, and Chennai, on platforms including SonyLiv, Voot, TVF, YouTube, Instagram, Facebook, Inshorts, and Hotstar.

Speaking to BestMediaInfo, Livspace's Chief Marketing Officer Kartikeya Bhandari said “When we were discussing the media plan with our agency Essence, we realized that the best medium to reach our audience is largely through digital. The added benefit of digital is that we wanted to narrate a story and digital gives us maximum justice in this case where we are using individual creative collaterals.”

For more on the campaign, read extended news coverage from BestMediaInfo and Campaign Magazine and watch the videos, created by Tilt Brand Solutions, below: