Listen now: An honest discussion about marketing in the metaverse
The Take Away Unscripted
In the most recent episode of The Take Away Unscripted podcast, Chike Ume, strategy director of trends and culture, and Harrison Awe, associate director of strategy, dive into the metaverse, looking at a few recent brand activation attempts and debating the finer points of this alternate reality, including accountability, ownership, and the fallacy of a decentralized experience. Maybe “the metaverse” is little more than a marketing construct. Whatever it is, if marketers are going to dabble in it, they need to keep in mind one of the rules that guides all marketing: solve a problem.