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James Graver joins Essence as Managing Director, Australia

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Essence

Essence has announced that James Graver is joining the agency as Vice President, Managing Director for Australia.

Based in Sydney, Graver will lead Essence’s Australian operations, overseeing the delivery of industry-leading work to the agency’s portfolio of clients including Google and Tigerair, as well as its operational effectiveness and financial performance. As part of Essence’s APAC leadership team, he will support the agency in delivering its strategic priorities in the region.

With over 12 years of media experience, Graver was most recently Head of J3 APAC at UM in Singapore, where he led the Johnson & Johnson account across the region. Previously, he worked in digital and strategy roles, including at MEC in Australia and OMD in the United Kingdom.

“It is an incredible feeling to be back in Australia and working with such a supremely talented team. Essence is unlike any other agency I have worked at, and is uniquely positioned to help drive our clients and industry forward,” said Graver.

“James has a proven track record in growing businesses and building strong relationships with clients, agency teams and external partners alike. He is a strong communicator with a creative and analytical mind. We are confident that he will bring greater success to Essence and our clients in Australia,” said Kyoko Matsushita, Essence's incoming Global CEO.

Graver’s appointment further strengthens the agency’s skills and capabilities in line with its strategic priorities, product vision and business development plans, as it continues its rapid growth across the APAC region.