ITV appoints Essence to support ongoing digital transformation and strengthen data capabilities.
ITV, Britain's largest free-to-air broadcaster, today announced the appointment of Essence as the company's agency responsible for media strategy, planning, and buying, beginning in August 2020.
In deciding to partner with Essence, ITV was looking for 'a media partner capable of providing strategic excellence and creative problem solving across media, data, and marketing technology in keeping with ITV’s ongoing digital transformation and Direct-to-Consumer focus, as part of its More than TV strategy.' Much of the decision-making process was carried out remotely, during the UK's government mandated coronavirus lockdown.
Announcing the news, Jane Stiller, Director of Media at ITV, said 'Essence have a proven track record in delivering business growth, and have consistently demonstrated deep audience insight built from creative use of data, clear strategic recommendations and a rigorous focus on measurement. We look forward to working with them as we continue our push towards strengthening our digital and data capability.'
Tim Irwin, CEO Essence EMEA, added 'We are delighted to have been appointed by ITV. The opportunity to work with the UK's number one broadcaster is enormously exciting. We look forward to helping them harness the power of their data in new and exciting ways.'
For more on the partnership between ITV and Essence, read the news coverage in Campaign.