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News Awards2020-08-17

Google 'Most Searched' ad is shortlisted at ADCOLOR awards

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Google's 'Most Searched' ad, which celebrates Black history makers in American history has been nominated for Ad of the Year at ADCOLOR's 14th annual awards program. Google Brand Studio created the ad and Essence handled digital planning and buying for the campaign.

For Black History Month, Google leveraged data to celebrate the undeniable influence of Black history makers on American culture - data scientists combed through 15+ years of search data to identify Black individuals who were the Most Searched in their respective categories: from Queen Bey to Malcolm X.

The Most Searched story was told with a 90-second Grammys spot, an immersive website, out-of-home billboards in iconic Black neighborhoods, and press ads in Black-owned publications. Lastly, showing Google's commitment to future history-makers, providing a $3M grant and 30s of Grammy airtime to NAACP’s ACT-SO, an achievement program for students.


Since 2007, ADCOLOR has honored individuals and companies that go above and beyond to make a difference in the creative and tech industries. Visit to read more about the awards and see the winners and the other nominees.