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News Commentary2018-12-19

Essence takes on integrated media duties for Airtel

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Essence will take on integrated media agency of record duties for Airtel, a leading telecommunications services provider in India, starting January 1, 2019. The scope of work will include both offline and digital media strategy, planning and buying.

Airtel's media is currently managed by Team Airtel, a part of GroupM. The 30-member team will transition to Essence and continue to service the account. Yoginder Jain, Vice President, Client Servicing, will lead the Airtel business with support from key practice leads across communications strategy, data strategy, client analytics, integrated media planning, and media activation. 

Sam Singh, CEO, South Asia at GroupM, said, "We are happy to further consolidate our relationship with an inspiring brand like Airtel. As Airtel moves forward in this ever-evolving industry, Essence is an excellent match to lead the relationship and help the brand find even more success. I am confident that Essence, with its strength of data, measurement, and technology at the core of its integrated media offering, will deliver creative and innovative business, marketing and communications solutions to take Airtel to the next level."

Anand Chakravarthy, Managing Director, India at Essence, said, "We are delighted to partner with Airtel. Airtel is one of India's most valuable brands, and the opportunity to help shape its future success is truly exciting. The addition of talent into Essence is also a huge win for us, as we continue to strengthen our team, product and full-service offerings in the market. Airtel is a force to be reckoned with in the telecommunications sector, and we look forward to further support it in earning even more meaningful, effective and relevant connections with its customers."

For news coverage about\ Essence's partnership with Airtel, read more in Exchange4Media, Ad Age, and the IAB.