Essence partners with T-Mobile
Essence is proud to have been asked to partner with T-Mobile with its digital media planning, media activation, and technology and to support the industry leading wireless provider's in-house team with strategic consulting support.
Steve Williams, our NA CEO, said, “We’re excited to be working with T-Mobile to create an emergent form of partnership in our industry - one that puts agency-client collaboration and agility at the heart of the model. In the midst of so much change driven by telecommunications, we’re thrilled to have the opportunity to work with a company like T-Mobile.”
For more, read news coverage about our partnership in Adweek: "T-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying Duties In-House."