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News Awards2019-05-13

Essence recognized for industry leadership at I-COM and AdExchanger awards ceremonies

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Essence's industry leadership in programmatic marketing has been recognized at the recent AdExchanger and I-COM Data Creativity awards ceremonies.

Most recently, Essence was declared the winner in the Programmatic Category for our use of machine learning to optimize bidding on Google campaigns at the 7th annual I-COM Data Creativity Awards in Málaga, Spain. Prateek Rai, Associate Analytics Director, Singapore, was at the annual conference and event and accepted the award on Essence's behalf. J. Leonardo Reyes Acosta, Director of Product Innovation, EMEA, also took the stage at the Summit where he joined the "Leveraging AI in the Creative Process" panel.

Two weeks earlier, AdExchanger - which named Essence the industry's #1 programmatic agency in its inaugural awards program - awarded Essence with Best Use of Technology By An Agency for automating advertising with self-driving campaigns and Best Overall Use of Programmatic in a Marketing Campaign for our work with Google using machine learning to drive incremental and higher value Google Store conversions.

Essence's recognition in these categories are due to "demonstrating exceptional understanding and ability to work with top platforms in the space or built technology in-house to plug gaps in vendor solutions" and responsibility for campaigns that "applied programmatic concepts and techniques in unique ways, from their planning to execution, optimization, and measurement."