Essence is proud to be part of GroupM's Target team
The iconic U.S. retailer Target has announced the consolidation of its $685 million media and planning business with GroupM. Target will handpick talent from across GroupM's digital, ad-buying and analytic sectors, including Essence.
"Since bringing GroupM on board in 2015, we've been impressed with their team and industry-leading media and measurement capabilities. We're working with GroupM to build an incredible Target team and look forward to this next chapter together," said Kristi Argyilan, senior VP of media and guest engagement at Target.