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Essence joins GroupM

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Essence

Today, Essence announced that we've become part of WPP’s GroupM, the leading global media investment group, as an independent, digital first global media agency.

"Essence has a proud history of using technology, data, and transparent media buying to advance the digital advertising industry. We're proud to work with some of the world's most advanced clients, running global campaigns across more than 70 markets,” said Christian Juhl, our global CEO.

“In GroupM, we have found a partner who shares our vision and augments our capabilities with global scale, access to media that isn't yet digital and the global partnerships and platforms to further advance our agenda." Rob Norman, Chief Digital Officer at GroupM, welcomed Essence, saying: “We’re delighted to begin collaborating with the talented colleagues that come with WPP’s strategic investment in Essence. The addition of Essence to GroupM represents a significant expansion of our digital expertise.”

This announcement comes as Essence turns 10, now a global digital agency with offices in New York, San Francisco, Seattle, Singapore and Tokyo, and a team of more than 500 people deploying campaigns in more than 70 markets and managing more than US$ 700MM in media. As part of GroupM, we will continue operating as an independent brand within the group while benefiting from the group’s media partnership, trading power, technology and data.

Reporting on this news can be found in Campaign Magazine and Advertising Age