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News Data Strategy2021-02-03

Essence expands data and technology consulting division in Germany

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Essence has today announced the expansion of its best-in-class data and technology consulting services to the German marketplace. 

The data strategy practice will service clients' growing need to refine marketing data into business value, helping them navigate a world without cookies and make better use of their owned first-party data assets. Clients will benefit from scalable brand and performance data solutions, designed around best-practice frameworks and supported by industry-leading analytics and advanced martech orchestration.

The practice will be led by Jonas Zinnöcker, who is promoted to Data Strategy Director. Zinnöcker joined Essence as a founding member of the Düsseldorf team in 2018, working as a technology consultant and helping to establish its programmatic offering, working with leading brands including Google, Friday Insurance, and Basketball Bundesliga. In his new role, he will report into Sherif Guindy, SVP Data Strategy EMEA.

The expansion follows two successive years of growth for Essence in Germany, which has seen the team grow from just 12 people in 2018 to 40 in 2021, and now operates a full service offering with some of the world’s biggest brands as its agency of record. 

“Our strong capabilities in data strategy have never been more important as we help our clients navigate a rapidly changing marketing environment ”, Richard Mooney, Global Chief Data & Technology Officer said, “I’m delighted that the team in Germany can continue to evolve this practice and progress our clients’ data capabilities to give them market advantage.”

“Since our launch in Germany in 2018, we’ve grown our billings by nearly 400% and now work with 19 world-leading brands,” said Christian Leipacher, Managing Director. “The launch of this new practice will further fuel our next wave of expansion and help our clients flourish moving into a cookieless era”.

“Making sense of first-party data is one of the biggest challenges brands face as customers demand better brand experiences in a connected world. I am excited to help our clients strengthen their technology and data sets to succeed in this fast-paced and at times challenging environment,” said Zinnöcker.