In late January, Google hosted over 100 of the industry's top search practitioners in the UK from across WPP agencies for the 2nd annual "WPP Search Excellence Awards."
The award ceremony celebrated entries across nine award categories. Essence was awarded the winner for work completed for BT/EE in:
Best Use of Automation: Leveraging tech and product features to save time, minimize errors, and get better results quicker (Lisa Butterworth, Eduardas Jeriomenko, Max Cordery).
Best Searchie: Rewarding individuals that have been outstanding at growing their clients, agency, and peers (Laure Marc).