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Essence at Advertising Week Europe

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One of Advertising's biggest calendar events, Advertising Week Europe is taking place this week (Mon 10 - Wed 13 May) and Essence will have two of our leading experts in conversation discussing the future of advertising.

Essence's EMEA CEO, Tim Irwin will be in session with Milka Kramer, Pinterest's UK Country Manager on Tuesday 11th May 1.30pm BST and Sherif Guindy, Head of Data Strategy EMEA will be on an expert ID5 panel discussing how to connect with consumers in a cookie-less world on Monday 10th May 1.30pm BST.

Engaging with Consumers in the Cookie-Less World || Sherif Guindy, Head of Data Strategy EMEA at Essence, Liz Salway, Global DCLoC Lead, Nestle, Marco Kloots, CEO & Founder Platform 161 & Morwenna Beales, VP Key Accounts, ID5

Monday 10th May, 1:30 PM - 2:00 PM BST  (30 Min)

The Tech Lab

The demise of third-party cookies and MAIDs has turned to be a catalyst of change for the digital advertising ecosystem. Technology companies have built different solutions to enable advertisers to reach and engage with consumers in environments where cookies and MAIDs are not available. ID5 has invited representatives from the buy-side to discuss the approaches available to advertisers to help them evaluate different solutions and build a future-proof identity strategy.


Tim Irwin, CEO EMEA

Be Their Next Partner: Milka Kramer in Conversation with Tim Irwin || Tim Irwin, CEO EMEA at Essence & Milka Kramer,  Country Manager UK&I, Pinterest

Tuesday 11th May, 1:30 PM - 2:00 PM BST   (30 Min)

The Amazon Advertising Studio

With consumer scrutiny at an all-time high, brands must make increasingly conscious choices about who they partner with to tell their stories. Join Milka Kramer, UK Country Manager for Pinterest as she speaks with Tim Irwin, CEO, Essence, EMEA about the secret to building powerful partnerships that not only increase a brand’s bottom line, but make the internet a little bit better too.