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News Company News - Leadership Announcements2021-11-15

Essence appoints Anna Berry as UK Managing Director

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Global data and measurement-driven media agency, Essence, today announced the appointment of Anna Berry as its UK Managing Director. Berry has been promoted from SVP Head of Client Services EMEA.

In her role, Berry will support EMEA CEO, Tim Irwin in helping to grow the UK business, focusing on five key areas including Analytics, Creative, Data & Technology, Media and Strategy. As well as, working in partnership with the Client Services and specialist teams. She will also be responsible for developing initiatives to drive sustainability, diversity, and inclusion.

Tim Irwin, CEO for Essence EMEA said: “This is a critical role for our business in London and we couldn't have a better person to fill this position. Anna has made a significant contribution to our business since joining three years ago and in the last year she has been an inspiring leader of our Client Services Practice. This promotion reflects our need to continue to drive our business forward, with senior leadership looking at all aspects of what we do.”

Anna Berry, MD for Essence UK said: “I am incredibly excited to be taking on this role and look forward to building on the brilliant campaigns, market-leading data and technology capabilities, and superb client relationships we’ve honed over the last few years. Our people and their wellbeing continue to be a priority, to ensure both our clients and our people thrive.”

Since joining Essence in 2018, Berry has played an instrumental role in managing a raft of big-name clients, initially BT Group, and then across all key clients as her role expanded to Head of Client Services. Passionate about wellbeing, diversity and inclusion, Berry will focus on evolving best-in-class business practices, including Essence Flex, the new hybrid working approach adopted by the media agency this year.

Prior to Essence, Berry spent 19 years at Mediacom as Business Partner working across a large range of clients including Sky, Direct Line Group and T-Mobile. She began her career as an Executive at BLM Group.

The replacement Head of Client Services for Essence EMEA will be announced in due course.