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News Commentary2020-04-24

BT launches 'Top Tips on Tech' during COVID-19 in partnership with Essence 

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BT – the UK’s largest provider of fixed-line, broadband and mobile services – announced the launch of its Top Tips on Tech campaign to help people stay connected during the current COVID-19 global pandemic. The campaign is a continuation of its 'Beyond Limits' messaging with ads highlighting the power of communication during the nationwide lockdown, in partnership with ITV,  Essence, and Saatchi & Saatchi.

The series features celebrities including Rylan Clark-Neal, Fearne Cotton and Clare Balding as they teach the public digital skills on how to stay connected from a distance, including how to video call, use WhatsApp, an introduction to podcasts, tips for home schooling, and how to use services online to improve physical and mental wellbeing while housebound.

The campaign made its TV debut on 16 April and will continue in a series of 12 individual ad break takeovers until 1 May. It will be supported across print, social and digital media with ‘cut-out-and-keep’ educational guides featuring in print titles, with ‘how to’ PDFs available for free download online, for users to share via email or WhatsApp.

Viewers will also be directed to BT’s Skills for Tomorrow initiative, which aims to help 10 million people from across the UK become tech-savvy.  Since the pandemic started, BT has ramped up the service by adding a wealth of new content aimed at providing support and helping people tackle specific difficulties they’re facing during lockdown.

Pete Jeavons, Director of Marketing Communications at BT & EE, said: “It doesn’t matter who you are, everyone is affected by the current situation and connectivity and technology is playing a role like never before; whether that’s allowing you to do your job, keeping your kids entertained and educated, keeping your business going or simply staying in touch with friends and loved ones when you can’t be together. We really wanted to give everyone in the country some simple tips and tricks that will help them with these challenges and hope that these educational films do just that.”