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News Company News - New Clients2017-11-03

BT calls on Essence

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Essence is proud to have been appointed to BT’s media business.

The BT Group is one of the world's leading communications services companies and consists of six lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach. It is one of the UK’s leading advertisers.

Zaid Al-Qassab, Chief Brand and Marketing Officer at BT, said: “As a world-class communications company we need a world-class media approach to help us achieve and surpass our goals. Working with Essence will enable us to benefit from an industry-leading approach.”

For more coverage, see Campaign: "BT moves £160m media account to Essence."