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BT calls on Essence

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Essence

Essence is proud to have been appointed to BT’s media business.

The BT Group is one of the world's leading communications services companies and consists of six lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach. It is one of the UK’s leading advertisers.

Zaid Al-Qassab, Chief Brand and Marketing Officer at BT, said: “As a world-class communications company we need a world-class media approach to help us achieve and surpass our goals. Working with Essence will enable us to benefit from an industry-leading approach.”

For more coverage, see Campaign: "BT moves £160m media account to Essence."