Google and Essence launch contextual advertising powered by machine learning with Guardian Australia
People are confronted with a huge volume of messages from brands each day. This only increases the need for marketers to create relevant and engaging creative that grabs attention. When brands thoughtfully associate the creative message to the media environment, then audiences are more receptive. Furthermore, with privacy more important to consumers than ever before, many advertisers and agencies in Australia are looking at how to deliver impactful advertising in a future-proofed way.